More than likely the design and placement are what sets apart good from the bad. These two are the most critical to sending the right signal to all those that drive by your sign.
For instance the Flamingo Bowl in downtown St. Louis displays an effective storefront that lures in customers. You can also get the best storefront sign service in Canada via https://nationalneonsigns.ca/.
It is colorful, playful, and explains what the business is through the design of the sign. It was also placed in a manner that anyone can see it from blocks away in downtown St. Louis.
Do you lure in customers this way? If not then let's take a look at some steps to take to help your storefront.
First, prepare and do homework about your architecture and zoning laws in your area. Some towns have many restrictions on where the sign can be placed and the size.
It is better for you to know the laws than build a nice fancy sign that has to be taken down once the city inspector comes around.
Knowing the architecture will help you feel the proper shape and size for your sign that will help compliment your storefront sign.
Second, creating a simple design that is eye-catching but still stresses the message of your store. This is a tricky item, but after looking at a few sketches and surveying a few people the right sign should become fairly obvious.