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Web design plays an important role in creating an effective channel to the online marketplace for your products, services, or even your thoughts and ideas. The Internet is exploding with thousands of new web sites every day, so it's important that you design your web site so that it stands out from the multitude. You can accomplish this in a number of different ways. Scott Heron is a independent website designer (see https://scottheron.co.uk/web-design-edinburgh/ for more information) for a number of years, he believes that it is essential to explain further.
1. Keep it simple
The best web sites in the world are the ones that maintain a simple yet attractive layout and design format that is visually appealing to the visitor without requiring an overload of images and flashy buttons on the front page to get the point across. In fact, keeping the design of your web site simple will help it to load better in browsers. It may also have a long-term effect on increasing your traffic.
Content is at the core of your web site design, and plays an important role in hooking return visitors. Avoid glowing fonts and unattractive paragraph indentation. Try to ensure that the content you post is fully decipherable and won't cause headaches.
Many webmasters make the mistake of using inappropriate or non-matching color in the design of their web sites. This reflects negatively on your site in the future, as visitors may shy away from odd-looking color and graphic design choices. Stick to lighter colors that are not too flashy.
In conclusion, if you want your design to stand out from the crowd, you need to make sure that you are building a visually appealing and simple layout that will invite visitors in for a second hit. Content is important, and so are the services you are offering or the information you are providing; but it's highly important that you hook your visitors with an attractive design. A picture is worth a thousand words.