How Big Data Analytics Is Reforming the Travel Industry?Posted by: Ashton Coaldrake | Posted on: April 24, 2019
Big Data and analytics are primarily reforming all aspects of the travel industry, and companies that do not adapt will be lagging behind in the data-led industry.
Big Data Analytics is improving the customer experience, increasing business efficiency and revenue management in the travel industry. You can visit https://www.exxoteck.com/ to know more about data analytics.
The travel industry generates and operates on vast quantities of data around reservations, inquiries, itineraries, hotel bookings, rental cars, trains, airlines, fare charts, customer feedbacks, etc., thereby leaving long trails of data.
Travel is overflowing with data and companies are increasing their dollar spend to get to the insight this provides to them, according to Eye for Travel's new industry-wide State of Data and Analytics.
According to the report, 74.5 percent of participants anticipate a budget increase for data and analytics in 2017. More than 50 percent of the sample suggests a budget increase to the tune of 6 percent or more and 30 percent expect it to increase by 11 percent or more.
The travel and tourism industry has realized the importance of data analysis and is steering into a comfortable position to further exploit it to their benefit. The travel industry is catching up fast with other industries in terms of analytics and data deployment.
These planned budgetary increases will help get the maximum value out of the huge amount of data that already exists in silos and more that will be generated in the future, by employing analytic techniques that can help get useful insights from it.